How to create perfectly tailored offers that trigger based on device capabilities.
A fundamental principle of modern e-commerce is that not all users share the same price sensitivity. A standard 15% off storewide sale might secure a purchase from a hesitant buyer on a budget device, but it unnecessarily sacrifices 15% of your margin from a premium buyer who would have happily paid the full retail price.
Devicely's Dynamic Discount Rules allow you to segment these users instantly and automatically. By tying specific discount values to our four distinct device tiers (Top, Middle, Low-Cost, and Obsolete), you can deploy a pricing strategy that adapts on the fly.
One of the biggest technical challenges with dynamic pricing apps is "flickering" or cart desynchronization, where a user sees one price on the product page and a different price at checkout. Devicely eliminates this completely.
Our dynamic rules inject directly into Shopify's native Draft Order and Cart APIs. The moment a user is categorized into a tier, their session is tagged. When they add an item to the cart, the discount is natively applied as a line-item or cart-level reduction, meaning it carries over perfectly to the Shopify Checkout page without requiring any complex custom checkout scripts.
Our engine supports two primary modes of discounting, allowing you to align your strategy with your product catalog's economic reality.
Percentage Discounts: Ideal for stores with varying product price points. You can set up rules such as giving Middle-tier devices 10% off and Low-Cost devices 20% off. The percentage scales naturally with the cart size.
Fixed Amount Discounts: Best suited for stores selling high-ticket single items or stores with very strict margin floors. Offering a flat $15 off to Obsolete devices guarantees that your margins never drop below your absolute minimum threshold, regardless of how many items the user adds to their cart.
Devicely gives you granular control over where your discounts apply. You can choose to apply a rule across your entire store, ensuring every visitor sees a targeted price regardless of what they browse.
Alternatively, you can lock a dynamic discount rule to specific products or select collections. This is incredibly powerful for liquidating old inventory or running promotions on high-margin items without discounting your core catalog.
User behavior often differs drastically between mobile and desktop devices. A user on a desktop PC might be researching, while a user on a mobile device might be ready to impulse buy.
Devicely allows you to apply rules based on the device's form factor. You can create a rule that offers a steeper discount exclusively for mobile traffic to boost your mobile conversion rate, while maintaining a different pricing structure for your desktop visitors.
Timing is everything in e-commerce. You can schedule your dynamic discount rules to run during specific promotional windows (like Black Friday or Cyber Monday) so they automatically activate and deactivate at precisely the right moment.
Furthermore, Devicely supports recurring schedules. If your analytics show a dip in conversions on weekends, you can set a rule to automatically offer a slightly higher discount only on Saturdays and Sundays, returning to normal pricing on Monday morning.
Sometimes you launch a new flagship collection or sell products with razor-thin margins that simply cannot be discounted under any circumstances. Our rules engine includes a robust exclusion system.
With just a few clicks in the dashboard, you can blacklist specific Product IDs or entire Collections. If a user on a Low-Cost device adds an excluded flagship product to their cart, the Devicely discount will gracefully ignore that specific line item while still applying the targeted discount to other eligible products in their cart.